Fanny & Rory

Fanny & Rory is an art direction and production studio created by Fanny Usher and Rory DCS, based in London and Paris respectively. Both are known for their lighthearted approach to the fashion industry. They specialize in developing innovative campaigns using a digital approach, emphasizing fun and collaboration, with a motto: ’solutions, not problems.’

With their respective experience in social media management, digital art direction, video, and photography, they offer clients a multidisciplinary and flexible approach that aligns with the new media landscape.

They left Burberry in 2020 to launch their own studio, working with a number of clients, mainly on creative direction and social media management. Most recently, they have directed H&M’s last six global campaigns, as well as project and content direction for Loewe, Farfetch, and Bureau Betak.