Hennessy X.O by Ridley Scott

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After almost 20 years away from the commercial world, Ridley Scott is back with a new stunning film he directed for Hennessy, « The Seven Worlds », produced by 75 in collaboration with RSA, for agency DDB Paris.

« Each drop is an Odyssey » : this campaign portrays the seven flavours of Cognac X.O through seven films, seven grand and epic worlds.

When he was interviewed about the film, Ridley Scott explained his choice:
« From the very beginning, the project has been about the creative process. I saw the initial script and it immediately triggered something in me. I started scribbling and those scribbles turned into a detailed storyboard. The result is not simply advertising, it’s entertainment. »