After working as a photojournalist, Antoine Picard decided to transition into advertising still-life photography in 2007, working particularly within the cosmetics, fragrance, jewelry, clockmaking and fine dining industries.
His specialised fields are chiaroscuro, the staging of gold and precious metals, organic matter and purely graphic images. He is dynamic and plays with different aspects of light: using contrast that generates well-drawn shades that are part of a composition, but also half-lights and semi-darkness. He has his own artistic identity, characterised by this taste for refined and graphic chiaroscuro.
When necessary, Antoine Picard designs and executes all stages of his photographs, from shooting to post-production, including retouching and/or graphic creation. When the work is complete, the process appears simple.
Behind each piece is a vast amount of research on the spirit of a brand and its identity codes. His meticulous shots, thorough knowledge of post-production, and his curiosity for new techniques allow him to create original and polished images.
Picard also includes a personal touch on his portraits, often using « typography » and a method which he invented and mastered to include writings in his work.
His clients include Numéro Magazine, Hermes, Van Cleef & Arpels, Boucheron, Cartier, Lancôme, L’Oréal Professionnel, Armani / Privé and Giorgio Armani, Jean-Paul Gaultier, Issey Miyake, Chanel, Kenzo, Hennessy, Champagne Pommery …